Water Communications to launch the second leg of Gaali Free India campaign

The initiative is being done on Children’s Day to stop people from abusing in front of their children.

Water Communications a Mumbai based communications and digital agency, is launching its second leg of Gaali Free India initiative on November 14, 2016 on the occasion of Children’s Day. This initiative fosters ambitions to rid India of the curse of verbal abuse.

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After concerted thinking and strategising, the agency emerged with a digital campaign that conveyed the message in a cute, light manner. The campaign took everyday’s harsh words that border on abuse, and gave them a childlike spin and creative interpretation. The reason behind this thinking is that today children are mouthing bad-words absorbed from adults’ own usage, and happily parroting the same, often without even knowing what it means.

The agency has come up with a digital campaign to promote the initiative.

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Vandana-Sethhi-Gaali-Free-IndiaSpeaking about the initiative, Vandana Sethhi, says in a press release, “I have always wanted to give back to society. For years, even decades, I have been appalled by the depths to which the language of my fellow countrymen has fallen. As a proud Indian, I want to see Indian society as a shining example to the rest of the world. The world looks at us and our culture and history with awe and appreciation.”

She adds, “It’s time we stop crudeness in our talk from ruining this respect that has taken centuries to build. Our children are our future, if we can free them of this menace now; inculcate in them the right values of pure verbal communication, just think how beautiful future society will be!”

Gaalis – A blot on sanskriti

GFI Banner 02 CIndia is the land of billions of people who live unitedly and respect each other’s faiths, religions, customs and traditions since generations. It is the land where thousands of Gods and Goddesses are worshipped. A country where most festivals are celebrated as a universal festival. A country where sanskriti, values, tehzeeb are inculcated in every family and passed on to generations. With such good value systems in place, why have gaalis become a part of the language and eating up the core values like termites feeding on wooden furniture which once was sturdy and aesthetically beautiful? Gaalis are the blot on one’s core sanskriti. They are like tumours slowly affecting the entire other healthy aspects of families. Even one member who uses gaalis in the family eventually influences others to use it even without realising its repercussions. The youngest members are easy preys and so are the women members who are abused verbally very often. So isn’t this an alarming epidemic that’s slowly plaguing our value systems and crippling it beyond repair? As modern India, the country is progressing beyond compare but are we progressing spiritually and in moral values? Are we respecting our sanskriti and language the way it needs to be respected?

The answer is with each and every one of us and so is the solution. It’s time to set an alarm clock in our minds and every time we feel frustrated and try to depend on curse words to vent out our angst, let our biological alarm buzz and remind us to refrain from using gaalis for our posterity’s sake.

Over to you now! It’s time to inspire others and as responsible citizens, work towards making India Gaali Free.

Learn more about this initiative on www.gaalifreeindia.org. Be a Gaali Free Ambassador! Pledge to never use gaalis in front of children, at work, with friend, at home or in your surroundings. Respect your language and pass on the rich language heritage to your posterity that’s devoid of the filth of gaalis! Do it for your children’s sake!

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GAALIS RULING AS FASHION

logoIn today’s day and age, fashion plays a pivotal role- new hairdos, new attire, flaunting latest handsets and gadgets, new interiors, new fashion statements, new health menus and what not… but what’s leading ahead is the trend of gaalis being in vogue.

Not just the students at school and college campuses but people at workplaces, social gatherings and in almost every household use gaalis. These gaalis irrespective of the ugliest and of utmost vulgarity are used in day to day conversations. People who use gaalis directly influence the youngsters and kids staying with them who think that it is cool to use curse words when their elders themselves think it to be a cool fashion statement.

With this key insight, Gaali Free India was conceptualised as a humble attempt to make people realize that gaalis are a blot on the rich cultural and language heritage of India and an extremely negatively influencing factor on the emotional wellbeing of women, youth and children at large.

It’s time to inspire others and as responsible citizens, work towards making India Gaali Free.

Learn more about this initiative on www.gaalifreeindia.org. Be a Gaali Free Ambassador! Pledge to never use gaalis in front of children, women, at work, in front of friends, at home or in your surroundings. Respect your language and pass on the rich language heritage to your posterity that’s devoid of the filth of gaalis! Over to you now! Do it for the respect of one’s language!

Let’s work towards incorporating Swachh Bhasha, Swachh Bharat as a way of life- for only when we clean our diction and vocabulary, it will benefit our country.

Like us on – Facebook/gaalifreeindia

Follow us on – @GaalifreeIndia

Gaalis pe taalis

logoMovies are an extension of people’s lives. People relate with the characters in some way or the other and which is why the protagonists play a crucial role in influencing the persona of many people. The style, diction, dialogues, action, songs, story – every facet of movie influences and impacts different people in different ways. What affect them profoundly are the dialogues and the script of the film. Dialogues with not just romantic lines whereby the hero woos his woman, but with lewd words that are laced with gaalis. And spectators get a kick and respond back on gaalis with taalis and seetis. Most people come to watch movies with families. Children are the ones who pick up the gaali-filled dialogue deliveries and start reciting them in front of parents, siblings and friends. Most children don’t even realise the meaning of the lewd gaalis but use it just because their heroes use them with great style and panache in movies. Do they realise of the repercussions it could have on their psyche. Children start using gaalis as part of their normal conversations. Over a period of time it becomes a style statement. Those who refrain from it are nick-named sissies and those who start the trend are treated as role models.
Gaalis are a modern disease and its cure lies with people themselves.

With this key insight, Gaali Free India was conceptualised as a humble attempt to make people realize that gaalis are a blot on the rich cultural and language heritage of India and an extremely negatively influencing factor on the emotional wellbeing of women, youth and children at large.

It’s time to inspire others and as responsible citizens, work towards making India Gaali Free.

Learn more about this initiative on www.gaalifreeindia.org. Be a Gaali Free Ambassador! Pledge to never use gaalis in front of children, women, at work, in front of friends, at home or in your surroundings. Respect your language and pass on the rich language heritage to your posterity that’s devoid of the filth of gaalis! Over to you now! Do it for the respect of one’s language!

Let’s work towards incorporating Swachh Bhasha, Swachh Bharat as a way of life- for only when we clean our diction and vocabulary, will do our country good.

Follow us on – https://www.facebook.com/gaalifreeindia

Gaalis are an addiction!

logoPeople who are addicted to cigarette smoking and drinking know about the repercussions on their health and yet they continue to be dependent on them as they are addicted to it. Similarly people who use curse words and gaalis become habituated to using it to such an extent that some people use it in every sentence they utter. Gaalis are a modern disease of the mind which has become an epidemic and seems to have afflicted millions of people. Like passive smoking, it is affecting people who are made scapegoats of a volley of gaalis. Especially women and children, who face verbal abuse from their own family members, continue to live a miserable life, in turn cursing their fates. People try to get cured of their addiction to smoking and drinking, but does anyone try to get cured of their addiction to gaalis? It’s time to wake up and question yourself? Just ask yourself these simple truths- ‘Am I respecting my language?” Is my diction, gaali free? “Am I addicted to using gaalis?” If the answer is ‘yes’ to more than one question, you seriously need to take a deep look at your deeply-rooted values which your parents have imbibed in you and take a concrete step to respect it. It’s time to face the addiction to gaalis and get yourself treated before it’s too late. It’s cure lies with you and you alone.

Gaali Free India is a humble attempt to make people realize that gaalis are a blot on the rich cultural and language heritage of India and an extremely negatively influencing factor on the emotional wellbeing of women and children at large.

It’s time to inspire others and as responsible citizens, work towards making India Gaali Free.

Learn more about this initiative on www.gaalifreeindia.org. Be a Gaali Free Ambassador! Pledge to never use gaalis in front of children, at work, in front of friends, at home or in your surroundings. Respect your language and pass on the rich language heritage to your posterity that’s devoid of the filth of gaalis! Over to you now! Do it for your children’s sake!

Let’s work towards incorporating Swachh Bhasha, Swachh Bharat as a way of life- for only when we clean our diction and vocabulary, will do our country good.

Follow us on – https://www.facebook.com/gaalifreeindia

Gaalis in India’s Gullys

cropped-logo.jpgOne thing that’s commonly heard in every Indian nukkad and gully is gaalis!
The gaali users’ list seems to be endless… The harrowed auto rickshaw drivers trying to overtake others using a volley of A,B,C of gaalis in a tone that passersby stop by wondering what started the commotion. The shop owners using gaalis and reprimanding their co-workers in front of the customers. The street dwellers, calling out to their children using gaalis as if they don’t have names. The College friends racing each other on bikes shouting out gaalis as a cool way to greet each other. School kids heading back home in their school buses hearing their bus drivers or senior students use swears words which they eventually start using in their day to day conversations. Servants who are greeted with gaalis first thing in the morning for being late to work. The noisy neighbours trying to throw their weight around with ugly gaalis. The high-on-accent bosses stooping low with gaalis to show their superiority. The harrowed sales men trying to sell their products on mobile phones only to be backlashed at with gaalis. The angry husbands with bruised egos at workplace illtreating their wives and children with a volley of gaalis. The bus drivers plying non-stop on roads from morning to night, always wanting to be ahead of other vehicles- using a concoction of vernacular gaalis as their superiority over reckless amateur bikers riding first time on the roads. The group of boys outside their college gully waiting to show their prowess of their gaali filled vocabulary. The ever attention seeking bimbettes who greet each other with a “Hi, bitch how are you?” and take pride in using the “F” word in every sentence. The Advertising professionals savouring their cutting chai across the gully swearing at peers, clients and the workculture. The small scale restaurant managers snubbing their stewards, rebuking them and sometimes giving them gaalis over shattered crockeries. Sounds of wailings of women from across local shanties and hutments as a result of facing a volley of verbal abuses from their drunken husbands. The list is endless… so what’s common is the love of gaalis amongst most Indians who don’t even think twice before uttering curse words “MC” or “BC” –  ironically they give gaalis to their mothers and sisters and in that context abuse a beautiful blood relationship. Do they think for a second about the curse word being hinted at? It’s time to wake up and act responsibly in respecting our language and culture.

Gaali Free India is a humble attempt to make people realize that gaalis are a blot on the rich cultural and language heritage of India and an extremely negatively influencing factor on the emotional wellbeing of women and children at large.

It’s time to inspire others and as responsible citizens, work towards making India Gaali Free.

Learn more about this initiative on www.gaalifreeindia.org. Be a Gaali Free Ambassador! Pledge to never use gaalis in front of children, at work, in front of friends, at home or in your surroundings. Respect your language and pass on the rich language heritage to your posterity that’s devoid of the filth of gaalis! Over to you now! Do it for your children’s sake!

Let’s work towards incorporating Swachh Bhasha, Swachh Bharat as a way of life- for only when we clean our diction and vocabulary, will do our country good.

Follow us on – https://www.facebook.com/gaalifreeindia